Director of Sales & Marketing, Managing Partner
Rasoul began his career in the wine industry as soon as he turned 19, while attending university and studying toward his goal of staying and working in academia. Little did he know that his passion for wine will take over and shake his world. He quickly accumulated a vast knowledge and understanding of wine and the business of wine. In his quest to acquire more knowledge, he has visited literally hundreds of vineyards and wineries around the world, and continually takes annual pilgrimages to regions including but not limited to Napa and Sonoma, the Willamette Valley, Piemonte’s Langhe hills and Germany’s Ahr and Mosel valley. If that is not enough, he travels some more to attend and at times even contribute and speak at various seminars and in depth tastings with the likes of La Paulee, confrerie des chevaliers du tastevin, society of wine educators, etc.
His official education includes a Bachelor in Communications from Simon Fraser University which he completed with honours. He is a recipient of a scholarship to become a “Certified Spanish Wine educator”, a program offered through the “Society of Wine Educators”. As a passionate wine collector Rasoul now has a collection of well over 1000 bottles.
Rasoul’s passion and experience help lead the philosophical/stylistic direction and vision of the winery. Rasoul is also focussed on sharing the wines of LaStella with the rest of the world as he leads the winery’s international export.